Orangetrack is an enterprise software application to facilitate the work of a project manager in real-estate construction projects. It incorporates workflows for all stakeholders involved in the process of constructing buildings - owners, architects, project managers, site engineers as well as external agencies.
Enterprise
Domain
OrangeTrack
Client
24 weeks
Duration
Domain
E-Commerce
Client
De-Stock
Duration
2 weeks
De-Stock is a platform for trading industrial raw material. Their aim is to enable users from various manufacturing industries to buy or sell their non-moving or unused material. The founder identified this gap in their existing traditional business and hence sought out to create De-stock.
Real-estate being a highly unorganized sector, there are no guidelines on how to go about managing the entire project. Every builder has their own set of process flows. The main challenge was to incorporate all kinds of process flows for multiple user categories and still keep the entire app super easy to use as people managing the groundwork are not tech-savvy.
User interviews were conducted extensively across multiple categories of stakeholders. Around 30 people, on-site & off-site, were interviewed to understand their work areas and pain points. We figured out that there were so many overlapping roles for the stakeholders. Different builders manage these roles differently. Competitors offering such project management softwares were also analyzed. This was the most critical phase of this project.
Based on the data gathered from research, we segmented construction projects into broad categories. This enabled creating user categories and journeys for each type - as an example, for a small-scale private project, a site engineer also undertakes the role of a conventional project manager.
We analyzed the pain points for every user category and figured out what features could be pain relievers. Thus a value proposition chart was created. We were able to clearly define the problems and how we plan to solve them.
Due to considerable variations in workflows of different construction agencies, we decided to go for completely modular software architecture. The software admin could assign most features or widgets to multiple kinds of users. This idea enabled flexibility to incorporate any workflow that any construction agency would want. Feature listing workshops were focussed on various elements like communication methods, Gantt charts for timeline planning, shift scheduling, issue tracker, calendar, purchase order management, vendor list, design library, etc.
The agenda was to create wireframes for users who are not tech-savvy. Every screen was made with big menus, big fonts, and easy navigation between tasks. Only the top tasks were shown upfront so that there’s no confusion anywhere. We also incorporated an intuitive auto-complete feature everywhere where any user would have to fill a daily task report. Progress bars were used at a lot of places to include Zeigarnik Effect - people remember uncompleted or interrupted tasks better than completed tasks. Detailed working prototypes of wireframes were then tested with a bunch of users for feedback and iteration.
The feeling that we wanted users to have is that getting a construction project done is not as stressful as it seems to be. Through the design language of the app, we made sure to keep the look and feel fresh. At all times, owners & architects should feel they are updated. At the same time, project managers & site engineers should feel that everyone involved in the project is reachable. Users on the field have to use the app sometimes in sunlight also. We made sure the typography, color contrast, and iconography are made in such a way that it caters to all such needs. The use of good infographics for the reports dashboard also enhanced the ability to comprehend various stats and data points.
case study
case study